Jaago Re! is a non-partisan national campaign launched by Tata Tea, to awaken and enable the citizens of India, especially the youth, to register for voting. Its mission is to register everyone in India to vote in the next 5 years, for better governance. In the launch year (2008-09), the campaign targets the top 35 cities of India, and aims to register millions of youth before the 2009 general elections.
This initiative sounds a wakeup call for the billion people of this country to unite and bring about change. A change in the quality of governance that can happen only with active participation through voting, and electing quality leaders. A change by strengthening the roots of Indian democracy.
The uniqueness of this campaign is the way technology has been innovatively leveraged to address the fundamental challenges in voter registration process. There are many hurdles which citizens face in the current voter registration process, enough to test the patience of even the most determined citizen! The issues range from getting accurate answers on how the process exactly works, knowing your Assembly Constituency, where to drop your registration form, whether you have made it to the voter list or not etc. etc. Integrating the latest advances in internet and mobile technologies in a seamless manner, Jaago Re! and its website www.jaagore.com, aim to provide a one-stop-shop solution to all your voting needs.
One of the key innovations is the launch of India’s first online voter registration engine, which allows you to fill out your voter registration form online within 5 mins! The engine has an added feature (in the 35 target cities) to locate your house address on your city map through a GIS application, in order to determine your Assembly Constituency. Click here to know about the other innovations and benefits of registering at www.jaagore.com/vote
The campaign focuses on empowering the youth of India to lead the change themselves. Not surprising, knowing that the driving force behind the campaign are a bunch of passionate youths themselves.
The youth of India have the passion and potential to make a difference, what is missing is an enabling platform. This is what Jaago Re! aims to provide. The campaign provides opportunities and tools to the youth to run their own voter registration drive – amongst their friends, community or at their campuses – and even track the number of people they have registered at www.jaagore.com . So Jaago Re! It's about time.
